| dc.description.abstract | The purpose of this study was to determine which existing Greater Menomonie Area Chamber of
Commerce (GMACC) member programs provide the greatest value and determine member
interest in additional programs. The GMACC is a nonprofit membership organization that serves
businesses that benefit from programs, events, and other services. The results of the study can
help the GMACC deliver programs, events, and services that matter to members while
improving the efficiency and effectiveness of the GMACC. A literature review was part of this
study and found that few studies have focused on improving the efficiency and effectiveness of
nonprofit organizations.
The data collection method used for this study was a 21 question online survey that
collected quantitative and qualitative data. The survey was sent to 378 GMACC members and
had a 20% response rate. The quantitative questions employed a Likert scale for analysis. The
qualitative questions were categorized for thematic analysis. The study discusses the analysis of
results and recommendations based on the data collected in three categories: 1) Participation in
existing programs, events, and services, 2) Ranking importance of existing programs, events, and
services, 3) Subject areas of interest for new programs, events, and services. | en_US |
