Examining a Wisconsin Farmers' Market SNAP Incentive Program From 2018-2023 Part III

Abstract

Food insecurity is a significant issue facing many American households. The Supplemental Nutrition Assistance Program (SNAP) provides increased access to food for families in need. Additionally, fruit and vegetable (FV) consumption has been shown to improve health and reduce the risk of a variety of chronic diseases. However, poor nutrition among children and adults, including low FV intake have contributed to rising rates of obesity in America. It is particularly challenging for low-income households to purchase/eat the recommended amount of FV. Farmers’ markets offer a wide variety of fresh, local and healthy foods, especially FV, but data show that low-income households are much less likely to shop at farmers’ markets. The Eau Claire Downtown Farmers’ Market (ECDFM) sponsors a Market Match Program (MMP) incentivizing SNAP households to shop at the market. This presentation connects our work to the literature on offering incentives to SNAP shoppers at farmers’ markets. Our results show that the ECDFM MMP faces many similar challenges to other FM incentive programs. Additionally, we are honored to be involved in advocating for more resources to fight food insecurity through a grant proposal and an Assembly Bill to develop a statewide FM MMP.