Shiitake Marketing and Value Added Development Program

Abstract

This project was undertaken in cooperation with the Shiitake Growers Association of Wisconsin with funding by the Wisconsin State Agricultural Development and Diversification Program. The objectives of the Shiitake Marketing and Value Added Development program were to: Develop promotional materials targeted for culinary institutes, universities and technical schools with Restaurant Management Programs. Disseminate the promotional materials and test for marketing effectiveness. Develop at least three value added products using shiitake. Develop package design/graphics and labeling for the value added products.