Now showing items 1-3 of 3
Prerequisites to developing a health value co-creation chain : the physicians' role in facilitating consumers' digital health information seeking
(University of Wisconsin--Whitewater, 2017-06)
Health marketers and policymakers have routinely called for more consumer accountability in health care decisions and patient-health provider shared decision-making (SDM). Despite this plea, marketing efforts designed to ...
Uncertainty reduction and game communication : how does uncertainty reduction theory come into play?
(University of Wisconsin--Whitewater, 2015-12)
The goal of this study was to test whether uncertainty reduction theory could be applied to a game environment by examining how players used the information seeking strategies of the theory: passive, active, interactive, ...
Information-processing, support and coping : breast cancer patients and their experiences with a mentor and CHESS
After a positive cancer diagnosis, the methods used to seek information, support, cope, and process one's illness can heavily impact one's outlook on the treatment/recovery process. Improving the quality of doctor-patient ...