Best Practices and Recommendations for the Implementation of Digital Asset Management Systems

Abstract

Digital asset management (DAM) solutions are quickly becoming a standard within the television broadcast industry. They can increase efficiency, reduce costs, and even transform companies and their workflowsentirelywhen organizations choose to adapt to the technology and fully embrace the benefits the system can provide. Yet, many DAM projects do not meet their objectives and experience failure. To overcome these failures, this studyhas formulated ten best practices that can be address common issues associated with implementationthrough an in-depth review of literature relevant to DAM implementations.These best practices forthe successful DAM implementation revolve around four key phases of implementation: planning, installation, usage, and organizational culture. While each of these phases present their own challenges, the largest challenge is often the culture of an organization and the failure of organizations to fully adopt the technologyand the benefits it can provide. These best practices have been applied to an upcoming implementation at Mountain States Television (MST) and provides specific product and vendor recommendations guided by these best practicesto ensure the greatest degree of success.