Social Media Recruitment Strategies: Ministry Health Care
University of Wisconsin-Stevens Point, College of Fine Arts and Communication
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This pilot study examines the social media recruitment strategies of Ministry Health Care. Ministry Health Care is made up of hospitals, clinics, and home based services throughout the state of Wisconsin. It is the largest Catholic health care system in Wisconsin. The researcher is a recruitment consultant for the organization who utilized a qualitative research method to answer three research questions: (1) How often did Generation Y associates use social media and other related technologies in their job search activities, (2) what role did social media and other related technologies play in the associate’s job search activities, and (3) if the associate felt that the Ministry Health Care’s social media and related technology recruitment strategies were effective in attracting them to their job opportunities. Fifteen Generation Y Registered Nurses (RN) were interviewed to learn about their job search activities. Conclusions were that RNs did not utilize social media or other related technologies in their job search activities that led to their employment with Ministry Health Care. Instead, the RNs utilized the Ministry Health Care website directly. The RNs said their most popular job search activities in order are: the employers website, internet search, word of mouth, or online job boards.