The impact of the halo effect in online dating
Ramaker, Ashley A.
University of Wisconsin-Stout
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Online dating has become a popular way to date, but many couples are not staying together. One factor that may influence success of relationships formed online is the halo effect. To examine this, 114 participants viewed one of four online dating profiles that varied based on attractiveness and gender then made ratings of the individual in the profile on a number of characteristics including attractiveness. Ratings of a conversation between the profiled individual and a potential dating partner were also given. The participants who saw a more attractive profile gave higher ratings on the other personality characteristics indicating a halo effect. There was not a difference in interpersonal attraction for the participants who saw a more or less attractive person in the profile and a potential dating partner. The results of this study indicate the presence of the halo effect in online dating. Future directions indicate studying the self-fulfilling prophecy in an online dating setting.
Halo effect (Brand choice)