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dc.contributor.authorMeier, Joel
dc.contributor.authorPanos, Samantha
dc.contributor.authorSwanson, Scott R.
dc.descriptionColor poster with text, charts, and graphs.en_US
dc.description.abstractGeneration Z is the first cohort to have Internet technology throughout their whole life, which has given mobility and immediacy to Generation Z’s consumption habits. While social media is mainly used for developing and maintaining relationships with people whom others are in proximity to, it is also used for keeping up with news, which has caused a drastic increase in the number of information channels and possible interactions available. This study is the only one the researchers are aware of that segments the current generation-Z adult (18 to 24 years of age) marketplace for news consumption.en_US
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programsen_US
dc.relation.ispartofseriesUSGZE AS589;
dc.subjectSocial mediaen_US
dc.subjectGeneration Zen_US
dc.subjectDepartment of Management and Marketingen_US
dc.titleMedia Matters : Analyzing Media Habits of Generation-Zen_US

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    Posters of collaborative student/faculty research presented at CERCA

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