Media Matters : Analyzing Media Habits of Generation-Z
Abstract
Generation Z is the first cohort to have Internet technology throughout their whole life, which has given mobility and immediacy to Generation Z’s consumption habits. While social media is mainly used for developing and maintaining relationships with people whom others are in proximity to, it is also used for keeping up with news, which has caused a drastic increase in the number of information channels and possible interactions available. This study is the only one the researchers are aware of that segments the current generation-Z adult (18 to 24 years of age) marketplace for news consumption.
Subject
Social media
Generation Z
Posters
Department of Management and Marketing
Permanent Link
http://digital.library.wisc.edu/1793/81020Type
Presentation
Description
Color poster with text, charts, and graphs.