Media Matters : Analyzing Media Habits of Generation-Z
Swanson, Scott R.
MetadataShow full item record
Generation Z is the first cohort to have Internet technology throughout their whole life, which has given mobility and immediacy to Generation Z’s consumption habits. While social media is mainly used for developing and maintaining relationships with people whom others are in proximity to, it is also used for keeping up with news, which has caused a drastic increase in the number of information channels and possible interactions available. This study is the only one the researchers are aware of that segments the current generation-Z adult (18 to 24 years of age) marketplace for news consumption.
Department of Management and Marketing
Color poster with text, charts, and graphs.