This research proposes to develop management plan for community-based ecotourism development within 20 de Noviembre, an ejido within the Calakmul Model Forest. The plan involves a market study of the region, an inventory of natural and cultural attractions, and the identification of necessary trainings, promotional strategies, and recommended development priorities. An Ecotourism Management Plan will be the initial organizational step for community-based ecotourism and will benefit this local community and ecotourists who visit the area, in addition to establishing a framework that can be used throughout the Calakmul Model Forest region.