Media use and climate change skepticism
University of Wisconsin--Whitewater
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This study examines the relationship among demographic and media variables impacting individual’s climate change skepticism or belief. This study also examines the relationship among climate change skepticism or belief and individual’s willingness to adopt pro-environmental behaviors. Six hundred and two undergraduate students completed this study’s survey regarding their news and entertainment media habits, skepticism towards climate change, and pro-environmental behaviors. Multiple regression analyses indicate that political orientation and gender have the largest effect on climate change skepticism. Results also show that entertainment media use was significant with climate change skepticism, while news media use was significant with climate change belief. While limited support was found to explain the relationship among climate change skepticism or belief and individual’s willingness to pursue pro-environmental behaviors, self-reported climate change knowledge had the largest influence.