This document is a master plan for developing interpretive facilities at the Wisconsin Conservation Hall of Fame. It is an integrated communication plan based upon Pert and Woods "A Communications Model as a Framework for Interpretation Planning" (1976). In this model five basic questions are answered. Simply stated, these questions are: Why? What? Who? How? When-where? We first need to determine what it is that we are to communicate. The mission statement for the Wisconsin Conservation Hall of Fame charges us to commemorate those individuals who have made significant contributions to the Wisconsin conservation movement. The how, when, and where of this interpretive plan will be defined in the delivery matrix section of this study. Finally, a systematic approach to· evaluation will be identified.