News Consumption : Understanding Consumer Differences Based on Quantity of News Consumption
Swanson, Scott R.
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The increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news, has changed people’s relationship with the news. This changing environment raises questions about the nature and amount of news consumed. Understanding the prevailing processes of news consumption and media choices is of significance for news organizations and their marketing strategists, as well as policy makers.
Online consumer behavior