A Qualitative Study of Pokémon Go Players' Behaviors, Motivation, & Perception

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Date
2018-04
Author
Oh, Yoonsin
Rodriguez, Sebastian Antonsen
Bugel, Allison
Castaneda, Illyanna
Clark, Gracia
Brunett, Allie
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Abstract
The brand Pokémon has been popular among youth since it came out in the early 1990s (Tobin, 2004). Pokémon Go was released on July 6th, 2016. This study investigated Pokémon Go players to determine why some people stopped playing the game and why some people still continue to play. In this study, we focused on people's play behavior, motivation, and health perceptions.
Subject
Posters
Pokémon Go
Exergames
Alternative reality games
Fitness walking
Permanent Link
http://digital.library.wisc.edu/1793/79856
Type
Presentation
Description
Color poster with text and table.
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