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dc.contributor.authorPezl, Terry John
dc.date.accessioned2020-02-03T20:34:31Z
dc.date.available2020-02-03T20:34:31Z
dc.date.issued1982-08
dc.identifier.urihttp://digital.library.wisc.edu/1793/79727
dc.descriptionWhile [Elihu] Katz's view of interpersonal communication may be reflective of a time in which the individual was not constantly bombarded by the influence of the mass media, it certainly recognizes the force with which interpersonal communication makes itself felt. There exists no form of mass communication which operates apart from the influence of word-of-mouth discussion, with the diffusion of innovative information being especially dependent upon this personal communication form. This study has been designed to deal with the dissemination of information through these interpersonal channels in the specificen_US
dc.language.isoen_USen_US
dc.publisherUniversity of Wisconsin-Stevens Pointen_US
dc.titleThe Effect of the Interpersonal Diffusion of Information on Attitudes, Purchase Habits, and Mass Media Influence regarding Popular Music Recordingsen_US
dc.typeThesisen_US


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