Perceptions of Marketing : An Analysis of Differences and Commonalities Among Business and Non-Business Majors
Swanson, Scott R.
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There have been very limited assessments of the perceptions and beliefs about marketing. If knowledge about negative or incorrect perceptions exist, then these issues should be incorporated into the course content of the principles of marketing course, while correct perceptions could be used to build a bridge to reach students and engage them in learning course content.