Marketing Program : Brand Audit Alumni Study
Swanson, Scott R.
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The research being presented is part of a brand audit of the UW-Eau Claire Marketing unit. The study involved collecting both qualitative and quantitative data from UWEC marketing alumni (n=349) using an on-line questionnaire. Findings capture alumni satisfaction ratings on a number of important program variables and identifies respondent perceptions of how well they were prepared for the marketplace.
University of Wisconsin--Eau Claire