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dc.contributor.authorNelson, Rebecca
dc.contributor.authorO'Driscoll, Sarah
dc.contributor.authorChinchanachokchai, Sydney
dc.date.accessioned2017-02-27T20:12:59Z
dc.date.available2017-02-27T20:12:59Z
dc.date.issued2017-02-27T20:12:59Z
dc.identifier.urihttp://digital.library.wisc.edu/1793/75913
dc.descriptionColor poster with text and bar graphs.en
dc.description.abstractWith the availability of mobile devices, consumers have a tendency to perform more than one task at a time. The purpose of this study is to examine different types of tasks in multitasking and how they affect consumers’ ability to generate ideas.en
dc.description.sponsorshipStudent Blugold Commitment Differential Tuition funds, University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589;
dc.subjectIdea generationen
dc.subjectMobile phone useen
dc.subjectMultitaskingen
dc.subjectPostersen
dc.titleThe Effects of Different Tasks in Multitasking on Idea Generationen
dc.typePresentationen


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    Posters of collaborative student/faculty research presented at CERCA

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