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Exploring Consumer’s Reaction in the Bad Gift Situation Across Cultures

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Author(s)
Clark, Gracia; Jo, Yooik; Chinchanachokchai, Sydney
Date
Feb 15, 2017
Subject(s)
Gift giving; Culture; Cross cultural studies; Posters
Series
USGZE AS589;
Abstract
This study investigated the impacts of bad gift giving across cultures, especially how individualistic (Western, American) vs Collectivistic (Eastern, Asian) consumers react when they receive bad gifts and how it would affect their relationship with the giver.
Description
Color poster with text and graphs.
Sponsor(s)
University of Wisconsin--Eau Claire Office of Research and Sponsored Programs
Permanent link
http://digital.library.wisc.edu/1793/75784 
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