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Stressed and confused : an exploration into citizenship fatigue and the dark side of workplace friendship
(University of Wisconsin--Whitewater, 2021-05)
This two-essay study investigated two growing areas of interest related to employee stress: citizenship fatigue and the dark side of workplace friendships. Essay 1 hypothesizes that person–organization fit is negatively ...
Actions speak louder than words : how social influence affects gen Z's attitude toward personalized marketing, brand loyalty, ad avoidance, and brand avoidance behaviors
(University of Wisconsin - Whitewater, 2021-05)
Advertising on the internet is growing at the fastest rate of any medium today (Internet Advertising Bureau & PwC Advisory Services LLC, 2018, 2019). However, advertisers are struggling with understanding consumers’ ...
The impact of community social capital and trust on levels of accounting conservatism
(University of Wisconsin - Whitewater, 2021-08)
Accounting conservatism reflects the judgment and potential bias allowed per accrual-based accounting by choosing to disclose bad news ahead of holding a higher bar for reporting good news. Financial reporting aggressiveness ...
Developing a framework for social selling : antecedents, outcomes, and successful implementation
(University of Wisconsin - Whitewater, 2021-12)
In the changing sales landscape, social selling strategy poses opportunity for salespeople to take advantage of mobile technology and social media to connect with customers. This dissertation uses two essays to conceptualize ...
Productivity of business at the bottom of the pyramid : a neural network analysis of the solid waste informal sector in India
(University of Wisconsin - Whitewater, 2021-12)
In developing countries, solid waste levels have continued to climb so quickly that municipalities have been unable to handle the increasing quantity of waste. Amidst the bleak setting of uncollected waste littering the ...
Employer-employee work at home relationship : shall we dance?
(University of Wisconsin - Whitewater, 2021-12)
The sustainability of the relationship between online employers and remote employees depends on ongoing trust and security (Mackenzie, 2010; Peters, Den Dulk, & De Ruijter, 2010; Wojcak, Bajzikova, Sajgalikova, & Polakova, ...
When the going gets tough, resilient employees keep going! : emotional labor and occupational commitment in a property and casualty insurance claims team
(University of Wisconsin - Whitewater, 2021-12)
As the saying popularized by American football coach Knute Rockne goes, “When the going gets tough, the tough get going.” The real question becomes what is the force that keeps the tough going while others quit? To answer ...
Volatility in U.S. dairy futures markets
(University of Wisconsin - Whitewater, 2021-08)
Essay 1: Despite its sheer market size and volatile prices, the study of US dairy commodity prices and volatility is limited in recent literature. Compared to other commodities, dairy products show large price swings and ...
Bring your own device programs within the enterprise : the antecedent effects on bring your own device adoption and use
(University of Wisconsin - Whitewater, 2021-12)
Traditionally, organizations have provided the necessary task-related devices (e.g., laptops, smartphones, tablets) for employees. However, recent years have seen alternative devices belonging to employees or other sources ...
Omnichannel in the digital age : a focus on the convenience store industry
(University of Wisconsin - Whitewater, 2021-12)
Omnichannel for retail organizations has grown significantly over the recent decade. Retailers are challenged to find ways to connect with tech-savvy consumers and encourage repeat visits and positive word-of-mouth referrals. ...