Now showing items 1-2 of 2
Relative effects of touchpoint orientation on customer engagement, trust, and loyalty : the role of proactiveness and artificial intelligence-capabilities
(University of Wisconsin--Whitewater, 2020-12)
The marketing landscape has grown complex and fragmented due to the growth of digital touchpoints. The proliferation evolves into siloed, depersonalized, and less effective touchpoints, causing discord and broken relationships ...
Omnichannel in the digital age : a focus on the convenience store industry
(University of Wisconsin - Whitewater, 2021-12)
Omnichannel for retail organizations has grown significantly over the recent decade. Retailers are challenged to find ways to connect with tech-savvy consumers and encourage repeat visits and positive word-of-mouth referrals. ...