Small/medium market models of newspaper and broadcasting convergence in the midwest

File(s)
Date
2006-11-10Author
Geissler, Kyle
Advisor(s)
Tremblay, Wilfred
Metadata
Show full item recordAbstract
There is a large body of research on a recent movement in the news media referred to as
convergence. This practice of sharing resources between media organizations takes many forms and is found in major markets. Research has, so far, given little attention to convergence models being put in place in smaller markets. This qualitative analysis uses interviews to examine various models for implementing and operating convergence
between newspaper and broadcast newsrooms at three organizations in the Midwest.
Interviews and site visits with managers at converged sites uncovered training challenges
and the problems of overcoming cultural differences between newsrooms. An analysis
using diffusion theory helps show how smaller markets prove to be a fertile testing ground
for newsroom convergence because of their size, versatility, and need to economize
resources. This study recommends increased small market convergence efforts and ways
large markets can emulate small market management conditions by centralizing
management of a converged newsroom in order to create a flexible and successful
convergence model.
Subject
Press -- Middle West
Broadcast journalism -- Middle West
Convergence (Telecommunication)
Mass media -- Ownership -- Middle West
News agencies -- Middle West
Permanent Link
http://library.uww.edu/ethesis/Geissler2006.pdfhttp://digital.library.wisc.edu/1793/7224
Type
Thesis
Description
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