• Login
    View Item 
    •   MINDS@UW Home
    • MINDS@UW Whitewater
    • Master's Theses--UW-Whitewater
    • View Item
    •   MINDS@UW Home
    • MINDS@UW Whitewater
    • Master's Theses--UW-Whitewater
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Small/medium market models of newspaper and broadcasting convergence in the midwest

    Thumbnail
    File(s)
    Geissler2006.pdf (328.3Kb)
    Date
    2006-11-10
    Author
    Geissler, Kyle
    Advisor(s)
    Tremblay, Wilfred
    Metadata
    Show full item record
    Abstract
    There is a large body of research on a recent movement in the news media referred to as convergence. This practice of sharing resources between media organizations takes many forms and is found in major markets. Research has, so far, given little attention to convergence models being put in place in smaller markets. This qualitative analysis uses interviews to examine various models for implementing and operating convergence between newspaper and broadcast newsrooms at three organizations in the Midwest. Interviews and site visits with managers at converged sites uncovered training challenges and the problems of overcoming cultural differences between newsrooms. An analysis using diffusion theory helps show how smaller markets prove to be a fertile testing ground for newsroom convergence because of their size, versatility, and need to economize resources. This study recommends increased small market convergence efforts and ways large markets can emulate small market management conditions by centralizing management of a converged newsroom in order to create a flexible and successful convergence model.
    Subject
    Press -- Middle West
    Broadcast journalism -- Middle West
    Convergence (Telecommunication)
    Mass media -- Ownership -- Middle West
    News agencies -- Middle West
    Permanent Link
    http://library.uww.edu/ethesis/Geissler2006.pdf
    http://digital.library.wisc.edu/1793/7224
    Description
    This file was last viewed in Adobe Reader 7.0
    Part of
    • Master's Theses--UW-Whitewater

    Contact Us | Send Feedback
     

     

    Browse

    All of MINDS@UWCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Contact Us | Send Feedback