Effect of Multitasking Behavior on Consumer Creativity

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Date
2014-04
Author
Farino, Sarah
Advisor(s)
Chinchanachokchai, Sydney
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Abstract
The purpose of this study was to examine how multitasking behavior affects consumer creativity, and to determine what type of multitasking would have more of an effect on consumer creativity.
Subject
Multitasking
Consumer creativity
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http://digital.library.wisc.edu/1793/70515
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Color poster with text, images, and graphs.
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