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Motorcycle tourism campaign survey summary report, 2014

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Author(s)
Janke, James; Parks, Denise
Date
Jul 2014
Series
Survey Research Center Report;2014/20
Abstract
The purpose of this study was to gather information from motorcycle enthusiasts in targeted states (Iowa, Illinois, Minnesota, and Wisconsin) to see if the Department of Tourism's 2013 marketing campaign increased motorcycling in western Wisconsin's Driftless region.
Description
ii + 8p.
Permanent link
http://digital.library.wisc.edu/1793/69996 
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