Abstract: Arthur LaRue, now retired, was a ginseng grower for 20 years and held the position of Vice President on the Ginseng Board of Wisconsin. In this interview, LaRue discusses his experience in ginseng farming, the benefits and struggles of the industry, and his lifestyle in Central Wisconsin. He discusses how the Ginseng Board of Wisconsin has affected the industry in improving quality and providing support for growers. He also discusses his personal benefits of ginseng and the transformation of the industry since his early growing years. This interview was conducted as part of the Wisconsin Farms Oral History Project, a collaboration of Dr. James A. Levy (UW-Whitewater) Dr. Jasmine Alinder (UW-Milwaukee), and Dr. Troy J. Reeves (UW-Madison).