To Share or Not to Share : Analyzing the Motivation to Pass Along and Consume Online Contents

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Date
2013-05
Author
Somerville, Amanda
Advisor(s)
Rhee, Eun Soo
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Abstract
The purpose of this study was to understand the underlying processes of how online contents become viral, especially focusing on the motivation to both consume and pass along the viral contents to others.
Subject
Social media
Viral content
Posters
Permanent Link
http://digital.library.wisc.edu/1793/66992
Type
Presentation
Description
Color poster with text and images.
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