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    Environmental Advertising : Predicting Environmental Engagement by Exposure to Passive Media

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    File(s)
    RiceSpr2012.pdf (1.099Mb)
    Date
    2012-04
    Author
    Rice, Tehya M.
    Stoeger, Shauna L.
    Advisor(s)
    Peden, Blaine F.
    Metadata
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    Abstract
    This study looked at the gap between attitudes of associating oneself with environmental behaviors and environmental behaviors on campus. The attitudes of students were assessed to find whether passive media is a good way to increase awareness regarding these topics. This study looked at the new campus ride board, Zimride, and why students decided to join.
    Subject
    Advertising--Green products
    Environmental ethics
    Mass media--Influence
    Posters
    Permanent Link
    http://digital.library.wisc.edu/1793/64177
    Description
    Color poster with text, charts, and graphs.
    Part of
    • Student Research Day

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