Environmental Advertising : Predicting Environmental Engagement by Exposure to Passive Media

File(s)
Date
2012-04Author
Rice, Tehya M.
Stoeger, Shauna L.
Advisor(s)
Peden, Blaine F.
Metadata
Show full item recordAbstract
This study looked at the gap between attitudes of associating oneself with environmental behaviors and environmental behaviors on campus. The attitudes of students were assessed to find whether passive media is a good way to increase awareness regarding these topics. This study looked at the new campus ride board, Zimride, and why students decided to join.
Subject
Advertising--Green products
Environmental ethics
Mass media--Influence
Posters
Permanent Link
http://digital.library.wisc.edu/1793/64177Description
Color poster with text, charts, and graphs.