Communicating Corporate Social Responsibility Across Cultures : a Comparison of U.S. and Japanese Websites
File(s)
Date
2012-04Author
Kemper, Kelsey
Von Bank, Hannah
Cox, Eric
Advisor(s)
Fay, Martha J.
Metadata
Show full item recordAbstract
Given the increasing importance of globalization, tailoring a message to individual markets is becoming a common occurrence for multinational businesses. Despite this, some corporate activities have not been examined for their effectiveness across cultures. One of those activities is Corporate Social Responsibility (CSR). This study explores CSR in an intercultural context using a cross-cultural comparison of the websites of Cargill and Bank of America Merrill Lynch, two U.S.-based firms with a significant business presence in Japan.
Subject
International economic relations
Social responsibility of business
Globalization--United States
Globalization--Japan
Web sites--United States
Web sites--Japan
Posters
Permanent Link
http://digital.library.wisc.edu/1793/63351Description
Color poster with text, maps, and graphs.