Victoria's Secret Symbolic Communication : Exploring the Connections Between Brand Images, Organizational Identification, and Job Satisfaction

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dc.contributor.advisor	Fay, Martha J.
dc.contributor.author	Blunt, Courtney
dc.contributor.author	Hunter, Natalie
dc.contributor.author	Salentine, Angela
dc.contributor.author	Cantwell, Elizabeth
dc.contributor.author	Schumacher, Lindsey
dc.contributor.author	Severson, Sara
dc.date.accessioned	2012-07-16T16:06:13Z
dc.date.available	2012-07-16T16:06:13Z
dc.date.issued	2012-04
dc.identifier.uri	http://digital.library.wisc.edu/1793/61771
dc.description	Color poster with text, images, and graphs.	en
dc.description.abstract	The effect of advertising on consumer attitudes and behavior has been studied (Yaniv & Farkas, 2005), but less is known about how advertising may impact employees. This study examined associations between the symbolic communication of Victoria's Secret, employee perceptions of similarities with representative models used in brand advertising, and important individual and organizational outcomes.	en
dc.description.sponsorship	University of Wisconsin--Eau Claire Office of Research and Sponsored Programs.	en
dc.language.iso	en_US	en
dc.relation.ispartofseries	USGZE AS589	en
dc.subject	Victoria's Secret	en
dc.subject	Employees--Attitudes	en
dc.subject	Advertising--Lingerie	en
dc.subject	Communication in marketing	en
dc.subject	Job satisfaction	en
dc.subject	Posters	en
dc.title	Victoria's Secret Symbolic Communication : Exploring the Connections Between Brand Images, Organizational Identification, and Job Satisfaction	en
dc.type	Presentation	en