Role of Alcohol Advertising on Drinking Behaviors Among College Students

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Date
2011-05
Author
Steinmetz, Lora K.
Karst, Catherine A.
Advisor(s)
Jang, Won Yong
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Abstract
The purpose of this study is to further investigate the impact of alcohol advertising on college-aged students' expectancies about alcohol use, intentions to drink, and actual alcohol consumption. This research will also explore the differences in these variables between diverse ethnicities.
Subject
Posters
Advertising--Alcoholic beverages
Consumer behavior--Cross cultural studies
College students as consumers
College students--Alcohol use--Research
Permanent Link
http://digital.library.wisc.edu/1793/55607
Type
Presentation
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Color poster with text, graphs, and images.
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