Analysis of the Online Behavior of Global Internet Audiences
Abstract
This research seeks to better understand the online behaviors of global Internet audiences. Measurements of online behavior may be classified into three major categories: clickstream, stickiness, and reach. Clickstream measures the genealogy of website visitation. Stickiness measures how effective a website can hold the attention of its visitors. Finally, reach measures how widely a website may attract its potential audience.
Subject
Web sites--Use studies
Web sites--Cross-cultural studies
Internet--Economic aspects--Cross-cultural studies
Posters
Permanent Link
http://digital.library.wisc.edu/1793/55581Description
Color poster with text, graphs, and tables.