Analysis of the Online Behavior of Global Internet Audiences
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This research seeks to better understand the online behaviors of global Internet audiences. Measurements of online behavior may be classified into three major categories: clickstream, stickiness, and reach. Clickstream measures the genealogy of website visitation. Stickiness measures how effective a website can hold the attention of its visitors. Finally, reach measures how widely a website may attract its potential audience.
Web sites--Use studies
Web sites--Cross-cultural studies
Internet--Economic aspects--Cross-cultural studies