Super Bowl Ads & Firm Value Enhancement
Tomkovick, Charles L.
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As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
Super Bowl--Economic aspects
Television advertising--United States--Longitudinal studies
Color poster with text, images, and graphs.