Super Bowl Ads & Firm Value Enhancement

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Date
2011-05
Author
Hofer, Ashley
Rozumalski, Dan
Coulombe, Cory
Advisor(s)
Tomkovick, Charles L.
Yelkur, Rama
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Abstract
As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
Subject
Super Bowl--Advertising--Evaluation
Super Bowl--Economic aspects
Television advertising--United States--Longitudinal studies
Stocks--Prices--Research
Posters
Permanent Link
http://digital.library.wisc.edu/1793/55575
Description
Color poster with text, images, and graphs.
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