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Author(s)

Hofer, Ashley; Rozumalski, Dan; Coulombe, Cory

Advisor(s)

Tomkovick, Charles L.; Yelkur, Rama

Date

May 2011

Subject(s)

Super Bowl--Advertising--Evaluation; Super Bowl--Economic aspects; Television advertising--United States--Longitudinal studies; Stocks--Prices--Research; Posters

Series

USGZE AS589

Abstract

As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.

Description

Color poster with text, images, and graphs.

Sponsor(s)

University of Wisconsin--Eau Claire Office of Research and Sponsored Programs

Permanent link

http://digital.library.wisc.edu/1793/55575 

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Export to RefWorks 

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Part of

Student Research Day

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