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    Super Bowl Ads & Firm Value Enhancement

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    File(s)
    HoferSpr11.pdf (290.4Kb)
    HoferSpr11.pptx (637.5Kb)
    Date
    2011-05
    Author
    Hofer, Ashley
    Rozumalski, Dan
    Coulombe, Cory
    Advisor(s)
    Tomkovick, Charles L.
    Yelkur, Rama
    Metadata
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    Abstract
    As advertisers spend millions of dollars for commercials on Super Bowl Sunday, it is becoming increasingly important to produce returns on these pricey investments. This study compared the stocks of publicly traded Super Bowl advertising companies to the S&P 500 as one way to examine Super Bowl advertising effectiveness.
    Subject
    Super Bowl--Advertising--Evaluation
    Super Bowl--Economic aspects
    Television advertising--United States--Longitudinal studies
    Stocks--Prices--Research
    Posters
    Permanent Link
    http://digital.library.wisc.edu/1793/55575
    Description
    Color poster with text, images, and graphs.
    Part of
    • Student Research Day

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