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dc.contributor.advisorLo, Bruce W. N.
dc.contributor.authorLkhagvadorj, Baterdene
dc.date.accessioned2010-11-16T19:19:28Z
dc.date.available2010-11-16T19:19:28Z
dc.date.issued2010-04
dc.identifier.urihttp://digital.library.wisc.edu/1793/47290
dc.descriptionColor poster with text, charts, and diagrams.en
dc.description.abstractTo be successful in the global marketplace, International corporations face two challenges. On the one hand they need to convince world customers the unique brand value of their products/services, and at the same time tailor their offerings to the local needs and circumstances. To maximize their reach, apart from setting up local branches at different geographical sites (which can be very costly) these corporations rely on their e-business websites to market themselves in the cyberspace. This research examined the approaches taken by the top 30 international banks by comparing their e-business websites in terms of the degree of localization, site server dispersion, webpage appearance and design, and website interaction features.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programsen
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectCyberspace--Economic aspectsen
dc.subjectBanks and banking, International--Internet marketingen
dc.subjectInternet marketing--Comparative studiesen
dc.subjectWeb sites--Design--Comparative studiesen
dc.subjectPostersen
dc.titleMarketing to the World in Cyberspace : How Major International Banks Reach Out to the Global Marketplaceen
dc.typePresentationen


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    Posters of collaborative student/faculty research presented at CERCA

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