Church Communication Preferences

Abstract

Research has shown that more than 100 million Americans rely on the internet to deliver some aspect of their religious experience. Despite this widespread use, little is known about which spiritual needs Christians prefer to meet online versus face-to-face. Specifically, studies on which computer-based communication applications (CBCA) churchgoers prefer to use for specific needs and the influence they have on desired behaviors have not been conducted. People who attend church and those who do not attend church were surveyed to examine the potential relationships between church-related behavioral changes and CBCA preferences of churchgoers.