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dc.date.accessioned2010-09-20T18:16:56Z
dc.date.available2010-09-20T18:16:56Z
dc.date.issued2009-11
dc.identifier.citationOshkosh Scholar. Volume IV, November 2009, pp.28-36en
dc.identifier.urihttp://digital.library.wisc.edu/1793/46315
dc.description.abstractWhat are the effects of promotions on attendance at Major League Baseball games? To examine this question, I collected data from each of the Milwaukee Brewers' 81 home games during the 2008 regular season. Several independent variables relating to the type of promotion, as well as variables relating to the day of the game, winning percentage of both the home and visiting teams, and whether or not the game was a marquee game, were analyzed. Promotions were grouped into four different categories: bobblehead promotions, giveaway promotions, coupon promotions, and event promotions. Results show that promotions have a positive effect on attendance, with bobblehead promotions being the most effective form of promotion, followed by giveaways, events, and coupons.en
dc.subjectbobbleheaden
dc.subjectAdvertising campaignsen
dc.subjectBaseball attendanceen
dc.subjectBaseball -- Economic aspectsen
dc.subjectSports personnelen
dc.subjectMarketingen
dc.titleThe Effects of Promotions on Attendance at Major League Baseball Gamesen
dc.typeArticleen


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