Overview of receptive operations of a convention and visitor bureau
University of Wisconsin--Stout
Clements, Christine J.
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The purpose of this study is to determine if the Eau Claire Convention and Visitor Bureau can function as a receptive operator. A receptive operator can be defined as doing the similar duties a tour operator. The Eau Claire Convention and Visitor Bureau wants to offer this service to motor coach tour groups coming into the community. The one objective is considering what are the funding mechanisms of becoming a receptive operator. The Bureau wants to understand how to receive money that is generated by the receptive operation. Another objective is to analyze the services that are offered and utilized at the Convention and Visitor Bureau. The Bureau would offer receptive services to a tour operators that are coming into their community to book a motor coach tour. The Bureau wants to provide the function of making the arrangements for the tour operator. The arrangements would consist of hotel rooms, meals or group tours for the motor coaches. The last objective is to understand the gathering and reviewing of promotional materials. The Eau Claire Convention and Visitor Bureau promotes the area by letting the public know what services they provide. The Eau Claire Bureau will be able to compare how other bureaus market. They will understand what ways are effective for providing a receptive operation. The research showed many Bureaus might offer only partial services. A Convention and Visitor Bureau that is a full receptive operator may need to be a nonmembership bureau. Not being a membership bureau, the Convention and Visitor Bureau can offer the tour group the best hotel, restaurant or attraction that would accommodate them. A membership bureau needs to be fair to all the members without favoring one or the other. The Eau Claire Convention and Visitor Bureau is striving to become an effective Bureau for the public. The community and its resources is something the Bureau knows more about then a tour operator. The tour operator will come into a community and give the motor coach group tour an excellent excursion with the help of the Bureau.