A study on successful techniques of DECA chapters in competitive events at the district, state and national levels

Abstract

Marketing education has been an academic area that provides students with knowledge, skills, and attitudes to become professionals in the fields of marketing, management, and entrepreneurship. Students who become involved with the student organization of DECA have the opportunity to demonstrate these skills, traits, and knowledge in a competitive events program. In order to fully prepare students to be successful in these competitions, DECA advisors must use a variety of techniques. The purpose of this study is to identify and determine which methods are most effective in preparing students for success in DECA’s competitive events program. The researcher conducted a literature review to analyze the current research and insights into the history of the competitive event program and how it is implemented in today’s marketing education curriculum. The researcher also conducted a phone survey with twelve DECA advisors from Wisconsin, Colorado, and Nebraska. Based on the results, the researcher concluded with information about how to best prepare students for success in DECA competitions.