Factors that motivate college students to choose Wisconsin tourist destinations & attractions

File(s)
Date
2002Author
Lee, Joon Choel
Publisher
University of Wisconsin--Stout
Department
Hospitality and Tourism
Advisor(s)
Davies, Robert
Metadata
Show full item recordAbstract
Many people travel every year. They have a lot of reasons to travel, as well as a lot ofmotivations to travel. This research can prove the motivation factors for travel. This research focused on younger tourists, reviewing individual motivations to select and use destinations within Wisconsin. Therefore, this study focused on what are the most important decision making factors for college students to travel in Wisconsin. Every season many tourists visit various destinations in Wisconsin. Some places have specific attractions for tourists, and many visitors choose to visit them. However, some places are not very popular, although they have really interesting resources to attract tourists. This study analyzed college students’ preferences regarding Wisconsin tourist destinations and the attraction factors need to be understood to outreach to this consumer segment. The survey was distributed in a random fashion to college students at UW-Stout during May 2002. The identified population included hundred male and female students. After collecting the data the results was analyzed to understand what motivates college students and their awareness of travel options in Wisconsin. This study sought to analyze key motivational factors that lead young tourists to destinations in Wisconsin. The research provided basic findings. There are two key findings. First, young tourists were more likely to enjoy events at their destination such as music events, sports events, and local festivals. Secondly the results of the study also indicate they are more likely to enjoy outdoor activities such as camping, golfing, and fishing and use the internet to locate information regarding their interests. They also indicated that they would return to the Wisconsin places they have previously visited.
Permanent Link
http://digital.library.wisc.edu/1793/40521Type
Thesis
Description
Plan B