The impact of cultural events on the cinema and tourism in a community, BusanBusan's alternative industry to the cinema and tourism industry after the Pusan International Film Festival (PIFF)

Abstract

An event is the most exciting and fastest growing industry related to leisure. Events can be viewed as part of the new wave of alternative tourism. This is the reason that tourism organizations in many countries actively promote events. An event induces tourists to participate. It makes them stay longer in the area which has held the event. An event generates jobs for the residents. The residents would need to develop an infrastructure to provide the many needed facilities. This study researched the economic impact of the Pusan International Film Festival (PIFF) on the tourism and cinema industry in Busan, South Korea. The festival was developed with attractive characteristics as a cultural event. The finding of this study supports the positive economic impact, development of the cinema and tourism industries, and the attitude of residents before and after PIFF in Busan. Key words: event, special event, festival, event tourism, culture, infrastructure. Busan*, Pusan International Film Festival (PIFF)** ( */** Today Busan officially uses ‘B’ for Busan.. However PIFF was launched in 1996 before Busan decided their English spelling for the name. PIFF uses ‘P’ for Busan. In this study Busan and Pusan are the same city.)