A study of electronic commerce in developing countries: the case of Thailand

Abstract

The advancement of information and communications technologies in the twenty-century is transforms the old fashioned economic into a digital economic. As a result, the Internet and electronic Commerce are an outcome from this revolution. Electronic Commerce provides the convenience of 24 hour shopping to any place across the worldwide whenever the customer wants it. There is no boundary to do business transaction, physical location, and customer. Thailand, one of developing country in South East Asia, has to know and prepare for the new face of business transaction in the new millennium. Furthermore, information technology has been seriously promoted in Thailand since 1992. Thus, the government does need to bring Thailand as same as any other country in this globalize technology. The need for search in this area is driven by the need for developing country like Thailand to adapt its market into the digital world. The objective of this study is to understand the basic of EDI (Electronic Data Interchange), which is the principle of electronic commerce, to determine the opportunities and to forecast the future of electronic commerce in Thailand.