The factors involved in being a successful female entrepreneur in western Wisconsin

Abstract

The combination of women and entrepreneurship is the fastest growing business segment. For the majority of small business owners, they contribute their success to an entrepreneurial idea that occurred to them. This entrepreneurial idea is one of many women’s pathways to being an entrepreneur. Other reasons why more and more women are becoming self-employed is because of barriers of the “glass ceiling,” freedom and flexibility, work place related issues and unchallenged tasks and duties of the job. There is a plethora of characteristics that mold a successful female entrepreneur. The list goes on and on, but among the top are the qualities of leadership, control, responsibility, self-confidence, high energy levels, assertiveness and commitment of time, money and resources. Entrepreneurs must also be willing to put in long hours and hard work. Personal achievement, along with a vision, love, best, attitude, personal and student should also be an important part of one’s entrepreneurial traits. Risk taking and compassion are also essential in beginning a successful business endeavor. Women entrepreneurship isn’t only about success, but it sometimes consists of barriers, obstacles and challenges. The number one hurdle many women have to overcome is the lack of collateral. Women also expressed a concern for maintaining profitability, stereotypes and negative attitudes they confront, as well as barriers in technology. Some women face constraints by society, family and women themselves. For the female gender, balancing all acts of life, from family to career is a concern. Up and beyond the barriers mentioned, women also lack socialization to entrepreneurship in the home, school, and society, due to the exclusion from business markets. A vital tip that women entrepreneurs must remember is that starting a business is a gradual process. It is necessary to take one characteristics in and energy. These are important to remember when starting out. But, it’s also important to set business, as well as personal goals. When constructing these goals, an entrepreneur should consider the six questions of What? Why? How? When? Who? and Where?.