An industrial analysis of the United States wine industry, world wine industry and China wine industry

Abstract

A series of industrial analysis were adapted on three different market fields. These analyses explored different market environments. In each analysis of market environment, the primary factors, such as consumers, competitions, government public, were described respectively. These descriptions include three basic contents: current situation, future situation, and implications. Generally, the current market overview and market segmentation were utilized to represent the current situations of consumers and competitions. The Technological forces, Economic forces, Socio-Culture forces and legal/Government forces were identified to determine the tendency of market. The analysis shows the landscape of Wine Business in the United States, the New and Old 4 wine World, and China, as well as described the path to penetrate the big and promising wine market—China Wine market.