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dc.contributor.advisorBrouwer, Lynnette F.en_US
dc.contributor.authorKim, Tae-Junen_US
dc.descriptionPlan Ben_US
dc.description.abstractIntroduction of the Electronic Commerce has been revolutionizing the distribution channel of the travel industry. Now customers can access to the travel suppliers directly skipping traditional travel agencies. This trend created presence of the cyber travel agencies. There are hundred and thousand of cyber travel agencies on the World Wide Web with different purposes and marketing techniques. The purpose of this study is to determine current marketing status of Korea travel agency Web sites. Using the seven different search engines, handful number of the travel agency Web sites were determined and the each of those Web sites was evaluated based on the Marketing Matrix.
dc.publisherUniversity of Wisconsin--Stout
dc.subject.lcshTravel agents--Korea--Marketing--Evaluationen_US
dc.subject.lcshInternet marketing--Evaluationen_US
dc.titleThe current internet marketing status of Korean travel agency web sitesen_US
dc.typeThesis and Tourism

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  • UW-Stout Masters Thesis Collection - Plan B
    This collection holds UW-Stout Masters Theses within the Plan B format. Theses pre-1999 are located on microfilm and will need to be requested from the archives. Contact for access.

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