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The history of the radio commercial

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Date
1946
Author
Nickeson, Richard S.
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Abstract
Contents include: the origin of radio advertising (1919-1922), the formative years (1923-1927), growing pains (1927-1934), adolescent transformation (1934-1941) and the radio commercial comes of age (1941-1946).
Subject
Radio advertising.
Permanent Link
http://digital.library.wisc.edu/1793/37018
Type
Thesis
Description
1 v. (various pagings) : ill. ; 29 cm.
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