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    The history of the radio commercial

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    56854397.pdf (18.43Mb)
    Date
    1946
    Author
    Nickeson, Richard S.
    Metadata
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    Abstract
    Contents include: the origin of radio advertising (1919-1922), the formative years (1923-1927), growing pains (1927-1934), adolescent transformation (1934-1941) and the radio commercial comes of age (1941-1946).
    Subject
    Radio advertising.
    Permanent Link
    http://digital.library.wisc.edu/1793/37018
    Description
    1 v. (various pagings) : ill. ; 29 cm.
    Part of
    • UW-Madison Open Dissertations and Theses

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