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Author(s)

Nickeson, Richard S.

Date

1946

Subject(s)

Radio advertising.

Abstract

Contents include: the origin of radio advertising (1919-1922), the formative years (1923-1927), growing pains (1927-1934), adolescent transformation (1934-1941) and the radio commercial comes of age (1941-1946).

Description

1 v. (various pagings) : ill. ; 29 cm.

Permanent link

http://digital.library.wisc.edu/1793/37018 

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Part of

UW-Madison Open Dissertations and Theses

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