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Gender Bias in the Mass Media: Evaluating Rebellion Feminisms, Political Correctness and "The Other."

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Author(s)
Anderson, Caitlin; Michaelson, Samantha
Advisor(s)
Schultz, Nicole J.
Date
Apr 2009
Subject(s)
Women in advertising; Advertising and women; Advertising--Sex Differences; Feminism and mass media; Sexism in mass media; Posters
Series
USGZE AS589
Abstract
The purpose of this study is to examine University of Wisconsin students' perceptions of advertising through a gender rebellion feminism lens, which focuses on how men and women in the mass media are viewed differently with American society.
Description
Color poster with text, images, and graphs.
Sponsor(s)
University of Wisconsin--Eau Claire Office of Research and Sponosored Programs.
Permanent link
http://digital.library.wisc.edu/1793/36186 
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