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dc.contributor.advisorLo, Bruce W. N.
dc.contributor.authorLam, Mi Yang-Ying
dc.descriptionColor poster with text, images, and graphs.en
dc.description.abstractThe Internet has expanded and become a key component in business since the 1990s. Under the trend of globalization, international corporations constantly craft various marketing strategies in e-business to reach and attract more national and international customers through localization and standardization. This study examined how these two approaches are implemented in the design of companies' Web sites, especially the appearance, content, and interactivity.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office for Research and Sponsored Programs. University of Wisconin--Eau Claire Center of Excellence for Faculty and Undergraduate Student Research Collaboration.en
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectInternet marketingen
dc.subjectWeb sites--Design--Economic aspectsen
dc.subjectElectronic commerce--Marketingen
dc.subjectInternet--Economic aspectsen
dc.subjectInternational business enterprises--Internet marketingen
dc.titleThe Public Face of Internation E-Business : An Exploratory Investigation of Differences in the Homepages of Global Corporation Web sites.en

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    Posters of collaborative student/faculty research presented at CERCA

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