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    The Public Face of Internation E-Business : An Exploratory Investigation of Differences in the Homepages of Global Corporation Web sites.

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    File(s)
    LamSpr09.pdf (6.108Mb)
    Date
    2009-04
    Author
    Lam, Mi Yang-Ying
    Advisor(s)
    Lo, Bruce W. N.
    Metadata
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    Abstract
    The Internet has expanded and become a key component in business since the 1990s. Under the trend of globalization, international corporations constantly craft various marketing strategies in e-business to reach and attract more national and international customers through localization and standardization. This study examined how these two approaches are implemented in the design of companies' Web sites, especially the appearance, content, and interactivity.
    Subject
    Internet marketing
    Web sites--Design--Economic aspects
    Electronic commerce--Marketing
    Internet--Economic aspects
    International business enterprises--Internet marketing
    Posters
    Permanent Link
    http://digital.library.wisc.edu/1793/36126
    Description
    Color poster with text, images, and graphs.
    Part of
    • Student Research Day

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