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dc.contributor.advisorYelkur, Rama
dc.contributor.authorRozumalski, Dan
dc.date.accessioned2009-07-30T20:41:40Z
dc.date.available2009-07-30T20:41:40Z
dc.date.issued2009-07-30T20:41:40Z
dc.identifier.urihttp://digital.library.wisc.edu/1793/35717
dc.descriptionColor poster with text and graph (Spring 2009)en
dc.description.abstractIn this study, stock price performance of Super Bowl advertisers is the dependent variable of interest. Ad likeability, industry type, and advertiser experience were the independent variables examined. Stock price changes were analyzed for both the day after the event and for the two-week period encompassing the event. Industry type was found to be related to stock price performance the day after the game. Advertiser experience was found to be negatively related to stock performance for the two-week period. No relationship was found between ad likeability and stock performance.en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.language.isoen_USen
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectSuper Bowl--Economic aspectsen
dc.subjectStocks--Prices--Social aspectsen
dc.subjectTelevision advertising--United States--Evaluationen
dc.subjectTelevision advertising--United States--Longitudinal studiesen
dc.subjectAdvertising in popular culture--United Statesen
dc.subjectPostersen
dc.titleSuper Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.en
dc.typePresentationen


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