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dc.contributor.advisorYelkur, Rama
dc.contributor.authorRozumalski, Dan
dc.descriptionColor poster with text and graphs (Spring 2009)en
dc.description.abstractAds appearing during the Super Bowl contain an element and level of likability unparalleled to ordinary primetime and daily spots. With the cost of a 30 second advertisement averaging $2.7 million in 2008, there has been an increasing interest in this mega event. A 2001 study by Tomkovick, Yelkur and Christians predicted Super Bowl ad likability using merely the presence of absence of five factors. This study helps predict ad likability more thoroughly over an expanded period of time (1989-2008).en
dc.description.sponsorshipUniversity of Wisconsin--Eau Claire Office of Research and Sponsored Programs.en
dc.relation.ispartofseriesUSGZE AS589en
dc.subjectSuper Bowl--Advertising--Evaluationen
dc.subjectTelevision advertising--United States--Case studiesen
dc.subjectTelevision advertising--United States--Evaluationen
dc.subjectAdvertising in popular culture--United Statesen
dc.titleTwenty Years of Super Bowl Ad Likeability (1989-2008) : a Predictive Model.en

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  • Student Research Day
    Posters of collaborative student/faculty research presented at Student Research Day

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