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    Twenty Years of Super Bowl Ad Likeability (1989-2008) : a Predictive Model.

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    File(s)
    RozumalskiSpr09.pdf (148.2Kb)
    Date
    2009-07-30
    Author
    Rozumalski, Dan
    Advisor(s)
    Yelkur, Rama
    Metadata
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    Abstract
    Ads appearing during the Super Bowl contain an element and level of likability unparalleled to ordinary primetime and daily spots. With the cost of a 30 second advertisement averaging $2.7 million in 2008, there has been an increasing interest in this mega event. A 2001 study by Tomkovick, Yelkur and Christians predicted Super Bowl ad likability using merely the presence of absence of five factors. This study helps predict ad likability more thoroughly over an expanded period of time (1989-2008).
    Subject
    Super Bowl--Advertising--Evaluation
    Television advertising--United States--Case studies
    Television advertising--United States--Evaluation
    Posters
    Advertising in popular culture--United States
    Permanent Link
    http://digital.library.wisc.edu/1793/35715
    Description
    Color poster with text and graphs (Spring 2009)
    Part of
    • Student Research Day

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