Twenty Years of Super Bowl Ad Likeability (1989-2008) : a Predictive Model.

File(s)
Date
2009-07-30Author
Rozumalski, Dan
Advisor(s)
Yelkur, Rama
Metadata
Show full item recordAbstract
Ads appearing during the Super Bowl contain an element and level of likability unparalleled to ordinary primetime and daily spots. With the cost of a 30 second advertisement averaging $2.7 million in 2008, there has been an increasing interest in this mega event. A 2001 study by Tomkovick, Yelkur and Christians predicted Super Bowl ad likability using merely the presence of absence of five factors. This study helps predict ad likability more thoroughly over an expanded period of time (1989-2008).
Subject
Super Bowl--Advertising--Evaluation
Television advertising--United States--Case studies
Television advertising--United States--Evaluation
Posters
Advertising in popular culture--United States
Permanent Link
http://digital.library.wisc.edu/1793/35715Type
Presentation
Description
Color poster with text and graphs (Spring 2009)